Delinea streamlines global marketing with SwagOnline distribution and branded product services

Powerful cybersecurity solutions for brands worldwide

Delinea is a leading provider of on-premises and cloud-ready privileged access management (PAM) solutions that empower cybersecurity for modern hybrid enterprises.

Privileged Access Management (PAM) is a higher level of IT access granted to specific users, such as IT professionals performing essential administration tasks or editing sensitive data. Privileged accounts can also be used by services that need access to sensitive systems, such databases holding private customer data.

From implementation, to scaling, to strategy; thousands of organisations worldwide put their trust in Delinea, including BP, Cisco, and Honda.

The company was formed from two existing and established PAM leaders – Thycotic and Centrify.

Branded product services and swag distribution – a trusted partnership grows

Thycotic had already been using SwagOnline to manage their promotional merchandise, print and packaging.

SwagOnline is a centralised merchandise and campaign management tool. Authorised users can access the online portal 24/7 from any location to arrange the design, printing, production, fulfilment and delivery of a wide variety of marketing assets. All the swag is produced, stored and sent out by us.

So, when Thycotic merged with Centrify and rebranded as Delinea in 2021, they knew they could count on SwagOnline and our expert team for brand solutions, top quality branded product services, and streamlined swag distribution. 

The rebrand didn’t just call for a redesign of Thycotic and Centrify merchandise to align with the new Delinea brand. With an expanding number of company sites around the world and a growing global client base, Delinea also required a more flexible and efficient day-to-day merchandise management system.

Rebrand, reuse, recycle

As a promotional products distributor, branded product services specialist and innovator in swag distribution and brand solutions, our knowledge and expertise helped get Delinea streamlined in just a few steps:

  • Evaluated existing Thycotic and Centrify stock, identifying unbranded stock for rebranding as Delinea
  • Recycled other merchandise or donated it to charity
  • Consulted with Delinea about which new stock items they required
  • Quoted for and produced a new range of Delinea-branded merchandise, including notebooks (Pantone matched to the Delinea colour palette), pens, charger cables, mint tins, hand sanitisers, multi-region plug adapters, water bottles, travel mugs, pull-up banners, tablecloths for events and multi-lingual datasheets
  • Created the new Delinea SwagOnline site within their brand guidelines
  • Photographed and uploaded all new Delinea swag to SwagOnline, each product tagged with a unique stock code
  • Provided full training and support for SwagOnline users

Goodbye unnecessary paperwork, waste, delay and hassle – g’day easy swag management

Delinea are now utilising all the functionality SwagOnline offers, with the following benefits:

  • Over 60 branded products are in stock, ready to be ordered via the platform and sent to recipients and events all over the world
  • Hundreds of orders already placed through the system quickly and easily
  • Employees in different time zones can view stock levels and place orders at any time e.g. Australian marketing department
  • Recycling of obsolete Thycotic/Centrify swag helps Delinea’s progress towards sustainability goals
  • Schools and charities have received over 1000 Thycotic/Centrify useful items with the old branding
  • Set up is taking place in SwagOnline’s EU warehouse, so we can ship all Delinea orders in the EU direct from our Germany hub, avoiding post-Brexit duties and taxes
  • Flexibility to incorporate more sustainable print on demand options in the future – printing only what is needed, reducing Delinea’s waste
  • All fulfilment and distribution pricing is charged in arrears and added to an end of month summary invoice instead of raising invoices per transaction, saving time on admin and unnecessary paperwork

Easy returns are the highlight

New functionality within SwagOnline allows Delinea to return branded merchandise leftover from events quickly and easily, via the original order number.

The return request goes directly through to our warehouse team, who will book the collection with the courier. Once stock arrives back with us, we book it back into stock without delay, ready to be used for another event or campaign.

No fuss, less waste, lower cost, time saved.

Jemma Scott, Senior Events and Campaigns Manager at Delinea commented:

“As a leading provider of PAM solutions, with global sites to support our client base, the management of our branded marketing merchandise is a huge undertaking, which has the potential to be very time-consuming tying up lots of our resources. The SwagOnline platform is a game changer for us, simplifying our entire merchandise management process, from order placement through to swag distribution.


“When the merger of Thycotic and Centrify took place, we needed to completely rebrand and relaunch as Delinea. The SwagOnline team stepped up a gear and supported us every step of the way. They quickly created and stocked a new range of branded merchandise for our sales and marketing teams to order at the click of a button. They also arranged for the obsolete stock to be distributed to schools and charities on our behalf.”

Ready to see all the benefits of SwagOnline for yourself? Email or call +44 (0)1256 352415 to talk to us about brand solutions, branded product services, and streamlined swag distribution.

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